Is the Tabu Pillow Worth $195?
4 Sex Pillows Compared, Including The Prim (2026 Edition)
If you've seen The Prim from Tabu in your Instagram feed, you know why people stop scrolling. It looks like a piece of designer decor.
The short answer: it's a lovely pillow with a gentle lift. Whether it's worth $195 comes down to one number, the angle. So we put The Prim next to 3 other sex pillows and read hundreds of real buyer reviews.
Our review covered each brand's published specs, its own ads, and buyer reviews on Reddit, Trustpilot, and brand review pages.
What a sex pillow is built for, according to a sex therapist
"Sex pillows provide better angles for clitoral and internal/ prostate stimulation while also promoting play and providing an avenue for creative exploration."
Sara Sloan, LMFT, CST, AASECT-certified marriage and family therapist, speaking to Cosmopolitan
⚡ Quick Summary: The Winner
#1. WildNightX Pillow
Selected as the Best Overall pick, with The Prim as runner-up. Like The Prim, it passes for decor. Unlike The Prim, it holds a fixed 27° lift, and it costs about seventy dollars less.
How We Compared
Each pillow was judged on the things Tabu shoppers care about most:
- Angle: the tilt each brand states on its product page or in its own ads
- Support: whether it holds its shape, and whether a weight rating is published
- Looks: whether it can stay out on the bed without explaining it
- Cover care: whether the cover comes off to wash
- Price, gifts, and what you get for the money
- Real buyer reviews on Reddit, Trustpilot, and brand review pages
We also drew on published interviews with sex therapists, sex educators, and researchers.
1. WildNightX Memory Foam Intimacy Pillow
★ Editor's Pick · Best OverallPrice: $124.95 (Currently discounted from $169.95)
Current Deal: Buy 1, Get 1 Free: a free Blindfold ships with every WildNightX Pillow. Bundles add an Egg Vibrator and a second free gift, a Leather Handcuff, while gifts last. Deals change often, so check the product page for today's price.
The WildNightX earns our top spot by matching what Prim fans love, the look, and changing what matters most in use, the angle. It's a gray linen pillow that looks like a throw cushion, built around a fixed 27° lift instead of 20°.
What Sets It Apart: Tabu's own ads describe a 7-inch lift at 20 degrees. The WildNightX stands 11.8 inches tall and holds a 27° tilt, on 60 kg/m³ memory foam rated for 260+ lbs. As sex educator Kenneth Play told Men's Health, "Changing the angle of one person's pelvis makes a big difference."
Pros:
- A fixed 27° lift, steeper than The Prim's 20°
- Looks like a gray throw pillow, so it can live on the bed
- 60 kg/m³ memory foam with a published 260+ lb rating
- A chair-like back contour with a small head pillow on top
- Removable, machine-washable linen cover
- Ships in discreet packaging with no product or store name outside
Cons:
- One color (gray), while The Prim comes in Natural and Charcoal
- A 27° tilt may feel too steep for anyone who wants a very gentle lift
- Only the cover is machine-washable; the foam core is not
- One size only
Who It's Perfect For: Couples who love The Prim's look but want a steeper, steadier tilt, and anyone who would rather not spend $195 to get a pillow that passes for decor.
User Experience: Sarah H. gave it five stars in July 2026: "It works great! I love how it put my hips at different angle!" Fluffy W., also five stars, wrote in August 2026: "We love ours! It doesn't strain my husband's back!"
2. Tabu The Prim
#2Price: $195.00 (no sale when we checked)
The Prim is the design pick of the category: a sculpted, low-profile pillow in soft colors. Tabu says it was developed with clinicians and therapists, and plenty of owners love it. One wrote: "The first time in a long time that I had zero hip pain."
Pros:
- Beautiful, decor-friendly design in Natural and Charcoal
- Removable, washable cover
- Heartfelt fan reviews: "I was afraid our sex life had seen it's better days. But now. . . We are back in action baby!!!"
- The brand says it was developed with clinicians and therapists
Cons:
- $195 with no sale, the highest price in our comparison
- Built around a 20-degree lift, according to Tabu's own ads
- Not everyone finds it easy: "Takes real gymnastics to get comfortable and makes spontaneity impossible."
- Some question the value: "Not convinced it's worth what I paid"
Who It's Best For: Couples who want the most design-forward pillow and a gentle lift, and for whom price isn't the deciding factor.
How It Compares: The Prim and the WildNightX both pass for decor. The differences are the tilt and the price. Tabu's ads describe "a 20 degree lift of the hips", while the WildNightX holds 27°. To be fair, a gentler tilt can suit some bodies better. But at $195, The Prim costs about seventy dollars more.
3. Zyra Sweet Spot
#3Price: $79.99 (Currently discounted from $149.99)
Zyra is a smaller brand selling a contoured pillow around one idea, the angle. Its ads put it boldly: "95% of Bedroom Frustration Comes Down to This One Angle"
Pros:
- Less than half the price of The Prim
- A contoured shape rather than a flat wedge
- Sold on the same angle-first idea as the WildNightX
Cons:
- Very few ads running: we counted 2 in October
- We didn't find an independent review score to check
- We couldn't confirm a size or a weight rating
How It Compares: Zyra talks about the angle. If the angle is the whole point, it helps to see the numbers. The WildNightX lists its 27° tilt, its 60 × 40 × 30 cm size, and its 260+ lb rating right on the product page.
4. Pure Adore Couples Pillow
#4Price: $79.00 (Currently discounted from $117.99)
If you searched for a Tabu pillow dupe, Pure Adore is the look-alike that comes closest on color: a light, contoured couples pillow. Its ads lead with a listicle: "10 Reasons The Pure Adore Couples Pillow Lets You Enjoy Sex Again (When Nothing Else Could)"
Pros:
- More than a hundred dollars less than The Prim
- A soft, light color that sits closer to The Prim's look
- Contoured shape
Cons:
- We couldn't confirm its size or a weight rating
- We didn't find an independent review score to check
How It Compares: A dupe copies the look. The WildNightX changes the angle. If you want a pillow that passes for decor and holds a steeper, published 27° tilt, the WildNightX is the better buy for about forty-five dollars more than Pure Adore.
Tabu Prim vs WildNightX: Head to Head
| Pillow | Price | Angle | Lift | Colors | Cover |
|---|---|---|---|---|---|
| WildNightX Pillow | $124.95 (was $169.95) | 27°, fixed | 11.8 in tall | Gray | Removable, machine-washable linen |
| Tabu The Prim | $195.00 | 20° (per Tabu's ads) | 7 in (per Tabu's ads) | Natural, Charcoal | Removable |
Specs from each brand's product page and ads, checked October to November 2026.
The Bottom Line: Is the Tabu Pillow Worth It?
For some couples, yes. The Prim is the prettiest pillow in this group, and owners with sore hips love its gentle lift. If design comes first and a 20° tilt suits you, it's a good buy.
But if you want a steadier 27° lift, a published 260+ lb rating, and a pillow that still passes for decor, the WildNightX Pillow is our pick, for about seventy dollars less.
Zyra and Pure Adore cost less again, but they give you fewer facts to check before you buy.
What Makes WildNightX Different?
A decor pillow is easy to make. A decor pillow that still does its job halfway through is harder:
- Holds a fixed 27° tilt instead of a gentler lift
- 60 kg/m³ memory foam rated for 260+ lbs, so it doesn't flatten
- A silicone grip base that stays put when you move
- A gray linen cover that zips off for the washer and looks at home on the bed
"One of the most common reasons why people engage in sex in relationships is to enhance intimacy and feel closer to the partner."
Dr. Amy Muise, sex researcher and psychology professor at York University, speaking to TODAY
WildNightX Pillow Specs at a Glance
- Angle: fixed 27° lift that holds the whole time
- Foam: 60 kg/m³ medical-grade memory foam that doesn't flatten
- Weight rating: 260+ lbs
- Size: 60 × 40 × 30 cm (23.6 × 15.7 × 11.8 in)
- Base: silicone grip that stays put on sheets, mattresses and floors
- Cover: removable linen cover, machine washable
- Look: contoured shape with a small head pillow on top; passes for a throw cushion
- Shipping: discreet packaging, no product or store name outside
- Guarantee: 30-Day Guarantee
Tabu Pillow FAQ
What angle is the Tabu Prim pillow?
Tabu's own ads describe a "7-inch lift and 20-degree angle." Tabu is the only brand in our research that doesn't use 27°.
How do you use the Tabu Prim pillow?
Most couples place it under the hips of the partner lying down to raise them, or lean back against it for support.
Is there a Tabu pillow dupe?
Look-alikes exist, and Pure Adore comes closest on color. The WildNightX isn't a copy: it passes for decor too, but it uses a steeper, fixed 27° angle.
Is 27° too steep?
For most couples, 27° is the angle the category is built on. If you want something gentler, The Prim's 20° lift may suit you better.
Can the WildNightX stay out on the bed?
Yes. It looks like a gray throw pillow, and it ships in discreet packaging with no product or store name outside.
Love the Look, Want More Lift?
If you came here weighing The Prim, the WildNightX gives you the decor look with a steadier 27° tilt, for less.
- A decor look like The Prim's, with a fixed 27° tilt
- A free Blindfold in every box; bundles add a free Leather Handcuff while gifts last
- 27,000+ couples have shopped WildNightX, and every order has the 30-Day Guarantee
Note: This review is updated annually with new research. Last update: November 2026.
SEE THE 27° WILDNIGHTX PILLOW